Free tool
Engagement Rate Calculator
Enter your follower count and average likes and comments per post to get an engagement rate in seconds — read it against commonly used benchmarks. Free, no signup, all in your browser.
Your numbers
Total account audience size
Average likes per post (recent posts)
Average comments per post (recent posts)
Your engagement rate
3.1%
Good
Share: My Instagram ER is 3.1% — check yours at buyngrow.site
| Band | Engagement rate |
|---|---|
| Low | Under 1% |
| Average | 1–3% |
| Good | 3–6% — your result |
| High | Above 6% |
This is an estimate, not a promise. Healthy rates vary by platform, niche and audience size.
Finished checking your numbers? Browse growth packages on BuyNGrow →
Frequently Asked Questions
What is engagement rate?
Engagement rate measures how much of your audience interacts with your posts relative to how many followers you have. It compares accounts of different sizes fairly — raw like counts alone only favour whoever has the biggest audience.
How do you calculate engagement rate?
Add your average likes per post and average comments per post, then divide by your follower count and multiply by 100: ER% = (likes + comments) / followers × 100. Example: 40 likes + 10 comments from 1,000 followers = 5%. Use the same recent-post window for all three numbers so results stay comparable.
What is a good engagement rate?
Commonly used benchmarks are: under 1% low, 1–3% average, 3–6% good, and above 6% high. These are ranges marketers commonly use — platforms do not publish official thresholds, and healthy rates vary by platform, niche and audience size. Treat them as a rough guide, not a rule.
Are these benchmark numbers official?
No. The bands shown here are commonly used ranges from general marketing practice — no platform publishes official engagement-rate thresholds. The result is an estimate for planning, not a promise of performance.